Instead of men buying a jacket bigger than their real size and getting it altered, why not a store for shorter men? This is the question Jimmy Au's For Men 5'8" and Under answered when he opened a store with shorter clothes racks and shorter mannequins.
Height, for a man, is the ultimate power marker. An added inch of height is equivalent to an extra $30,000 year of salary, on average, when it comes to attracting a mate, says Andrew Trees, author of "Decoding Love," a book about the science of attraction. Height also affects earnings -- though less dramatically: Each inch earns you about $600 more per year in salary after controlling for variables like education, he says.Wow really?
But they also say that a man's height also depends on how he presents himself. So if he feels tall, people will see him as tall and same goes for feeling short. Reports say "One out of three men in the United States is under 5 feet 8 inches tall." This 1/3 deserves a store which would make them feel like they belong. A store which would allow them to just pick out a pair of pants, try them on, purchase and wear right away. No alterations, fitting just right.
Their website for online shopping will greet you with this "Welcome to Jimmy Au's For Men 5'8" and Under… designer fashion tailored for today’s shorter man who doesn’t want to look short."
1 Reply to "For men 5'8" and under"
GazTooCool on March 6, 2009 at 6:08 AM
very interesting although i think attraction also depends on where the girl is from...see my blog :) http://gaztoocool.blogspot.com
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